Every USCCA Training Partner gets a matched local ad budget, creative built from your own brand, and a dashboard that shows what it brought in. You teach. We fill the class.
To ensure all gun owners have access to high-quality firearms training and education, regardless of their zip code, the USCCA is constantly building relationships with businesses that can deliver on that vision.
Your USCCA partner manager sends you a link. No forms, no PDF, no deck.
Type your website. We pull your logo, colors, type and photos in seconds. You confirm and pick the USCCA class you want to fill.
USCCA reviews the plan, the creative and the match. One click to approve.
Search, Meta and YouTube ads run inside your radius, wearing your brand and the Official Partner badge.
Spend, match, leads and class signups. Updated weekly, no spreadsheet.
Bronze is $1,000 a month, all of it media. USCCA matches it dollar for dollar, so $2,000 of local advertising runs in your name every month, and the campaign build, creative, compliance and reporting come with it.
Bronze terms: USCCA matches your $1,000 a month. At Silver the match rises to $3,000. Program terms shown for demo.
Every partner starts at Bronze: $1,000 a month, matched by USCCA. Once your campaigns scale and your in-class close rate holds at a healthy level, USCCA moves you to Silver: $3,000 a month, matched with $3,000. Past Silver is the Gold team: white-glove service, a budget scaled and agreed with you, and a dedicated marketing team.
$1,000 a month, all of it media. USCCA matches it dollar for dollar, so $2,000 of local advertising runs in your name every month.
Once your campaigns scale and your in-class close rate holds at a healthy level, USCCA moves you to Silver: $3,000 a month, matched with $3,000.
Once you outgrow Silver you join the Gold team. Your budget is scaled and agreed with you, and a dedicated marketing team runs your growth.
Boston Firearms restarted Search with us in September 2025 at $870 of media. Four months later the same campaigns were putting 101 paid students a month into classes. Over the year, every $1,000 of Search media brought in 12 signups on average and 17 in the best month.
Google Ads and GA4 via Supermetrics, pulled 2026-09-03. Conversions are paid class signups (Purchase [GTM SS]).
Someone types “concealed carry class near me” and your school is the first answer. This is where the Boston Firearms signups came from.
Live in the account · last 30 days: 17,157 impressions, 1153 clicks, 27 signups
Feed, Stories and Reels placements inside your radius, aimed at adults who fit the USCCA member profile. Retargets anyone who visited your site.
Short in-stream video before the videos your audience already watches. Nervous beginners see the range, the instructor and the room before they book.
Running ads for a firearms school is a second job with a compliance department. This program takes the whole job, not a slice of it.
You never dig up a Google Ads password or invite an agency to your Business Manager. We run it on our side.
No Meta Business Manager, no pixel install, no conversion tags. Our stack is already built and already firing.
No calls from Google or Meta reps pushing you to raise budgets. We talk to them so you do not have to.
Creative is generated from your brand and refreshed monthly. Every frame passes a firearms handling review before it runs.
Firearms ads get flagged. We write to the platform policies, appeal the flags, and keep your name out of it.
Class page, booking link and call tracking are set up for you and point at your schedule.
Budgets, bids, keywords, audiences and exclusions are managed daily. You see the result, not the dials.
One dashboard: what was spent, what USCCA matched, how many signed up, what each one cost.
Google and Meta treat firearms training as a restricted category. Ads get disapproved, accounts get suspended, and most schools find out when the leads stop. We built the program around that reality.
Our team has named reps at both platforms. A flagged ad goes to a person, not a queue, and is back up within 24 hours.
Every campaign lives in accounts we own and have run in this category for years. Your business Meta and Google accounts are never touched and never at risk.
Campaigns are monitored around the clock. If something gets paused, it is our problem to fix, and you do not have to lift a finger.
Copy is written to platform policy before it is submitted, and every image passes a handling review: pistols only, finger off the trigger, muzzle downrange, eyes and ears on.
The intake takes a few minutes. Your partner manager can do it with you on a call.